Past Public Education initiatives
For more than two decades, Sachs Media Group has been a statewide and national award-winning leader in producing multiple public education initiatives to educate Americans on topics as diverse as hurricane safety, safe driving, and financial literacy.
"Your Money, Your Life" and "Money Wise Florida"
Florida Financial Literacy Initiatives
“Your Money, Your Life” and “MoneyWise Florida” are two statewide comprehensive, personal financial education initiatives created to advance public knowledge on the importance of financial planning and also to drive consumers to a website loaded with easy-to-understand, non-threatening information. Sachs Media Group created the campaigns for Florida Chief Financial Officers Tom Gallagher (2003-2007) and Alex Sink (2007-2011), as well as the Allstate Foundation, the Florida Association of Insurance Agents and a host of partner groups, including the Florida Bankers Association and the Florida Insurance Council.
Drive for Life
America's Safe Driving Initiative
Sachs Media Group conceived and executed a highly visible, multi-year national campaign, “Drive for Life,” to promote safer driving behavior. The initiative brought together law enforcement partners, the National Safety Council, and technical support from the National Highway Traffic Safety Administration, with Volvo Cars of North America at the forefront as the national title sponsor. The initiative included a 30-minute television special, informative website, national driver poll, and significant nationwide earned media coverage. Over a three-year period, “Drive for Life” garnered more than 360 million media impressions.
Get Ready, America!
The National Survival Hurricane Initiative
Sachs Media Group created a highly engaging and visible public education campaign to capture the attention of residents in hurricane-prone areas, arm them with information, and propel them to action. Bringing together the National Hurricane Center, the National Emergency Management Association, The Salvation Army, the Florida International University Hurricane Research Center, and corporate partners such as Plylox Window Clips, Travelers Insurance, Allstate, and others, the “National Hurricane Survival Initiative” brought life-saving information
to millions of Americans through a compelling 30-minute television program, related public service announcements, an interactive website, a national poll of Americans’ knowledge and behaviors, and extensive earned and social media coverage throughout the region.